Consumer involvement in service processes

Consumer involvement is the state of mind that motivates a consumer to make a purchase, or the importance a consumer places on a product or service. There are different levels of involvement a … Consumer involvement needs to be planned for all stages of guideline development and with the active participation of consumers in the … Read more

Consumer involvement in services processes

Consumer involvement can impact the decision-making process for businesses or product manufacturing. … These type of decisions are considered habitual decisions and are products or services that … The research adopts the Laurent and Kapferer (1985) Consumer Involvement Profile (CIP) in an attempt to replicate the antecedents of involvement in service products. The paper addresses … Read more