Consumer perceptions of banking services factors for bank’s preference

The paper examined consumer perceptions of banking services as a factor for bank’s preference among open and distance learning students. Survey …

The paper examined consumer perceptions of banking services as a factor for banks preference among open and distance learning students. Survey research method was adopted. The population of study was the ODL students from …

CONSUMER PERCEPTIONS OF BANKING SERVICES: …

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consumer perceptions of the banking services were essential requirements for understanding how well to delight banking customers. The study recommended that bank delivery services must be customer oriented and customer relationship focused. Keywords: Bank’s Preference, Consumer Perceptions, Banking Services, Factor Analysis, T-Test

The paper examined consumer perceptions of banking services as a factor for bank’s preference among open and distance learning students. Survey research method was adopted. The …

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How do consumer perceptions affect the choice of banking services?

The study revealed that the different perceptions of the customers were significant in influencing the choice of bank especially by the students. The paper concluded that the consumer perceptions of the banking services were essential requirements for understanding how well to delight banking customers.

What factors influence customer choice in online banking?

The findings of the study reveal that the most important variables influencing customer choice are customer services, convenience, online banking facilities and overall bank environment.

How do perception and social environment affect loan customer decision making?

The hypothesis in this study is that the perception and social environment have a significant effect on decision making to become a loan customer at the BPR Pijer Podi Kekelengen Branch of Simpang Selayang Medan, either directly or indirectly through motivation. This study used a survey approach.

What determines the choice of commercial banks?

The Cronbach’s alpha was used to test the reliability of the scales. The results showed that the six factors are important factors are important determinants of the choice of commercial banks. Recommendations included marketing strategies by commercial bank management focused on different market segments including university students.

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