Consumer knowledge about product and service can affect

Importance of Product Knowledge in Customer Service: Product knowledge is essential in customer service. It plays an important role in both outbound and inbound customer interactions. Having good product knowledge will not only help customer service agents to provide excellent customer service, but it’ll also improve customer satisfaction, increase …

Product knowledge consistently ranks among the most important influences regarding consumer purchase behavior (Burton et al., 2009), and product value and …

Products and Services – Definitions, Examples, Differences

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How Good Product and Service Knowledge Will Help to Improve Customer Service. Friendly, polite customer service agents are always a plus, but one of the other key elements is product knowledge in customer service. Without a thorough understanding of the products or services that they’re supposed to be assisting with, customer support agents …

People Also Ask consumer knowledge about product and service can affect

Why is product knowledge important in customer service?

Having good product knowledge will not only help customer service agents to provide excellent customer service, but it’ll also improve customer satisfaction, increase sales, build brand image, and boost employee confidence. In short, when it comes to customer service, knowledge is definitely power.

Why is it important to understand the relationship between products and services?

One thing to keep in mind is that products and services are closely aligned. In fact, a majority of products carry with them an element of service. For example, when a consumer Types of Customers Customers play a significant role in any business. By better understanding the different types of customers, businesses can be better equipped to develop

What are the two parts of a product knowledge questionnaire?

Each questionnaire was divided into two parts: part one provided different combinations of product knowledge (see Appendix ); part two consisted of the evaluation questionnaire, using the items to measure perceived value, perceived risk, and purchase intention shown in Table 1. For each group, part one consisted of the desired imparted knowledge.

What are the primary sources of product knowledge?

Primary sources of product knowledge include a consumer׳s experience with the actual product and advertising aimed at affecting a consumer׳s decision to select a product ( Rao and Monroe, 1988 ).

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Product Vs Service | Differences Between Product And Service Video Answer

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