Consumer behavior towards financial services

Financial services firms should begin to shape consumer behavior rather than respond to it. Consider an individual shopping for life insurance. The process can take weeks or even …

consideration while studying human behaviour. BEHAVIOUR TOWARDS THE FINANCIAL PRODUCTS The consumer behavior is important for FP because it enables Financial Institution …

Financial Services and Changing Consumer Behavior

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CGI conducted a survey on emerging financial consumer trends, focusing on bank customers’ top requirements. Results confirmed that 81% of …

upon consumer behaviour. Consumers are now more disposed to change their buying behaviour when purchasing financial products. As a consequence, bank …

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